This document outlines the visual identity and design direction for LovedIn.
LovedIn is a web application created to help people ask an important question in a soft, thoughtful, and memorable way. The goal is to turn a simple proposal into a small experience that feels personal, affectionate, and a little playful.
LovedIn is designed to feel intimate, warm, and emotionally expressive, reflecting the vulnerability and excitement of romantic proposals.
The colour palette leans into romantic and affectionate tones. The aim is to create a visual mood that feels warm, gentle, and emotionally inviting. These colours were chosen to reflect love, softness, and intimacy without feeling loud or overwhelming.
The typography is meant to feel expressive but still easy to read. It balances romance with clarity, ensuring emotional expression without sacrificing readability.